VIVA! or Vegetarians' International Voice for Animals, is a British animal rights group, which focuses on promoting veganism. They do amazing and very important work that highlights the truth behind what really goes on in the animal farming industry.
“The most powerful action you can take to end animal suffering, protect the environment and improve your health is to go vegan. Support us and help Viva! campaign for a better world.” ~ Juliet Gellatley, VIVA! Founder.